Lubbock Real Estate Book

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We Know Today's Home Shopper

Not surprisingly, consumers shop for everything on the internet - including their next home.

Today's information-seeking consumers spend more time researching the market on their own, online and with real estate magazines, which creates more opportunities for you to influence them with advertising than ever before. In fact we recently conducted a survey of more than 1,000 consumers who were seeking to buy a home, and 41% of them said they turn to the internet as the first source of information in their search.

A key finding in our survey was that media sources are a vital component to the buying cycle - on average your customer will spend nearly 4 months shopping for a home. So, it's critical to keep your listings in front of them online and in print.

While 85% of shoppers in the market for an existing home rely or Realtors® later in their search, they continue to look at real estate magazines and online information to stay informed.

When you choose to partner with us, you can take advantage of our years of experience  and our cutting-edge consumer research to help you tailor your marketing efforts. Simply put, we know your customer like no one else.

 
Real Estate Book preferred vendors
Inview virtual tours

Did You Know?

The Real Estate Book is an innovator in the world of integrated media. With your listings being marketed via direct mail, internet and print - we are the best value in Real Estate marketing available.

Integrated media sells homes! A home advertised in The Real Estate Book gets sold through an integrated media strategy that combines multiple marketing tools to effectively reach more home buyers - in print and online.

Print - Online - Direct - 800 Number Call Tracking - even virtual tours and custom printing - all available from a single source, sending more viewers to your listing.

Real Estate Websites


Did You Know?

The Real Estate Book is the nation's number one Real Estate publication with over 500 markets in North America and a readership of over 20 million each month!