Lubbock Real Estate Book

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We Know Today's Home Shopper

Not surprisingly, consumers shop for everything on the internet - including their next home.

Today's information-seeking consumers spend more time researching the market on their own, online and with real estate magazines, which creates more opportunities for you to influence them with advertising than ever before. In fact we recently conducted a survey of more than 1,000 consumers who were seeking to buy a home, and 41% of them said they turn to the internet as the first source of information in their search.

A key finding in our survey was that media sources are a vital component to the buying cycle - on average your customer will spend nearly 4 months shopping for a home. So, it's critical to keep your listings in front of them online and in print.

While 85% of shoppers in the market for an existing home rely or Realtors® later in their search, they continue to look at real estate magazines and online information to stay informed.

When you choose to partner with us, you can take advantage of our years of experience  and our cutting-edge consumer research to help you tailor your marketing efforts. Simply put, we know your customer like no one else.

 
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Did You Know?

The Real Estate Book is an innovator in the world of integrated media. With your listings being marketed via direct mail, internet and print - we are the best value in Real Estate marketing available.

Full color ads, design services, online data entry, lead tracking, hit counters, viewer demographics - all are included in our low standard price per issue.

Considering advertising real estate, commercial properties or rentals in the South Plains area? Call Arthur at 806-781-6376 or Rhonda at 470-0524 and we would be honored to discuss options and get your listings online that same day!

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Did You Know?

The Real Estate Book's network of websites deliver listings to over 33 partner websites that in total receive over 45 million unique visitors per month!